Our conversation

Me at the gate in Atlanta, he on the shuttle bus heading to his car in the remote parking lot, Milwaukee.

"Right, so how will I get home from the parking lot?"
"You'll want to go north to Milwaukee so you can pick up the 43 South which is really heading west!"
"Perfect sense. I go North so I can go South which is in reality West, to get me home"

...and you see why I have such troubles driving. Sheesh, doesn't matter that we have North, South, East and West on our road signs..... they're all screwed up anyways!